The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Posts by

Louise Armstrong

Louise is a Senior Digital Strategist at Bonafide. A pop-culture addict with a passion for all things digital. She's Scottish by birth, but don't ask if she likes haggis...
Louise Armstrong
by Louise Armstrong on June 30, 2014 in Visibility

Does PR sound to you like an old-fashioned way to do marketing? Maybe it conjures up those press releases marketers would try to convince the newspaper to...

Louise Armstrong
by Louise Armstrong on June 23, 2014 in Strategy

Getting into inbound marketing takes more than dipping a toe at the edge of the pool. Dive right in – the water’s fine! Just ask the thousands of companies...

Louise Armstrong
by Louise Armstrong on June 20, 2014 in Business

“Why on earth did I do this to myself?!” That’s the thought in your mind as you stare at your editorial calendar/blogging...

Louise Armstrong
by Louise Armstrong on June 16, 2014 in Visibility

One day you’re flying high and the next there is no wind beneath your wings. What happened to all that great website traffic you were generating? You...

Louise Armstrong
by Louise Armstrong on June 9, 2014 in Business

It’s easy to slap a guarantee on a box. As the character Tommy Boy says, “[A] guarantee is put on a box to make you feel all warm and toasty inside. [But]...

Louise Armstrong
by Louise Armstrong on June 2, 2014 in Business

Which is better: doing your own inbound marketing or hiring an agency to do it for you? It really depends on your business; it is possible to keep it...