The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Cross-Selling: Increase Your Profits by Focusing on Current Customers

Roberto Mejia
by Roberto Mejia on July 28, 2014 in Sales

It’s always great to have new customers because that is an obvious sign of a successful business. The bigger your customer base the more product you are...

Time Is $$$$$: Best and Worst Ways to Get Quality Leads

Louise Armstrong
by Louise Armstrong on July 25, 2014 in Leads

Breaking Bad fans will know – even if you aren’t dealing in drugs, demand is everything, and unless you have buyers lined up you simply aren’t going to sell...

Open the Door to Closing a Sale: Using CRM to Boost Results

Team Bonafide
by Team Bonafide on July 25, 2014 in Sales

Whether you pronounce it “cram” or “crum” – or just use the initials CRM if you’re the literal type – there’s a lot to be gained by getting intimate with...

5 Marketing Mistakes Construction Companies Make (and How to Solve Them!)

Roberto Mejia
by Roberto Mejia on July 23, 2014 in Strategy

Marketing your construction services is like trying to sell ice to the Eskimos—there is just so much available, why on earth should they pay to get it from...

Lots of Traffic But No Leads? Here’s What You Need to Do ASAP

Team Bonafide
by Team Bonafide on July 21, 2014 in Leads

Traffic, traffic, traffic! That’s all you’ve been hearing for the past year or three, and the assumption has always been that if you managed to achieve the...

A Common Sense Guide to Selecting Marketing Automation Software

Roberto Mejia
by Roberto Mejia on July 18, 2014 in Strategy

Digital technology has changed many things over the past decades, not the least of which is how much data can be collected and how quickly changes can be...