The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

10 Search Engine Visibility Ideas for Manufacturing Companies

Roberto Mejia
by Roberto Mejia on July 30, 2014 in Visibility

You can do all the advertising on billboards, in trade magazines, and the side of your truck you want; if you don’t have an optimized website you are missing...

Your Top 7 Inbound Marketing Questions Answered

Louise Armstrong
by Louise Armstrong on July 28, 2014 in Strategy

You’ve been hearing about inbound marketing for some time now, right? And you’ve never really wanted to admit that you don’t fully understand exactly what it...

Cross-Selling: Increase Your Profits by Focusing on Current Customers

Roberto Mejia
by Roberto Mejia on July 28, 2014 in Sales

It’s always great to have new customers because that is an obvious sign of a successful business. The bigger your customer base the more product you are...

Time Is $$$$$: Best and Worst Ways to Get Quality Leads

Louise Armstrong
by Louise Armstrong on July 25, 2014 in Leads

Breaking Bad fans will know – even if you aren’t dealing in drugs, demand is everything, and unless you have buyers lined up you simply aren’t going to sell...

Open the Door to Closing a Sale: Using CRM to Boost Results

Team Bonafide
by Team Bonafide on July 25, 2014 in Sales

Whether you pronounce it “cram” or “crum” – or just use the initials CRM if you’re the literal type – there’s a lot to be gained by getting intimate with...

5 Marketing Mistakes Construction Companies Make (and How to Solve Them!)

Roberto Mejia
by Roberto Mejia on July 23, 2014 in Strategy

Marketing your construction services is like trying to sell ice to the Eskimos—there is just so much available, why on earth should they pay to get it from...