The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Bagging the Best Leads: What Defines Good Leads and How Inbound Marketing Can Lure Them In

Louise Armstrong
by Louise Armstrong on August 15, 2014 in Leads

You hear about lead generation, lead nurturing, leads, leads, leads. But what makes a good lead good? Why is this lead good and that one not so good?

Will Inbound Online Marketing Work for Manufacturing?

Roberto Mejia
by Roberto Mejia on August 13, 2014 in Strategy

"Are you out of your gourd?", we can hear you say. Wasting our time on Facebook or Tweetster, or whatever they call those things? I’ve got real customers...

How to Be a Pinovator: Give Your Manufacturing Business Visual Impact with Pinterest

Roberto Mejia
by Roberto Mejia on August 6, 2014 in Visibility

Images, both moving and still, rapidly gain the attention of most humans. It’s why we create company logos and select signature colors. It’s why video games...

Understand Your Industry Better with Help from Inbound Marketing Specialists

Louise Armstrong
by Louise Armstrong on August 4, 2014 in Strategy

A specialist in inbound marketing has the tools and expertise to apply inbound principles to any business or industry. Your marketing team has the expertise...

7 Essentials for Creating an Excellent Corporate Culture

Beto Molinari
by Beto Molinari on August 1, 2014 in Business

If the employees ain’t happy, ain’t nobody happy. Everything gets paid forward; if your company culture breeds negative attitudes, your customers and cash...

10 Search Engine Visibility Ideas for Manufacturing Companies

Roberto Mejia
by Roberto Mejia on July 30, 2014 in Visibility

You can do all the advertising on billboards, in trade magazines, and the side of your truck you want; if you don’t have an optimized website you are missing...