The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Creating a Content Strategy for Your Business

Beto Molinari
by Beto Molinari on March 17, 2014 in Strategy

Once you get started with content marketing, there’s no turning back. It’s one of the most exciting ways to promote your business that we’ve seen in a long...

Goodbye Data! Cleaning out Your Database

Louise Armstrong
by Louise Armstrong on March 14, 2014 in Business

Some businesses keep concise and intimate customer email databases; others want to go with large lists of relative strangers who have enticing credentials. No...

Implementing a Social Selling Program at Your Business

Louise Armstrong
by Louise Armstrong on March 13, 2014 in Sales

How to Use Twitter Effectively for Your Manufacturing Brand

Roberto Mejia
by Roberto Mejia on March 12, 2014 in Visibility

Are you dragging your feet into social media? Think it’s just for sharing cat jokes and vacation pictures, with no advantage for real businesses like...

Oh, Crap! When Negative Comments Attack

Louise Armstrong
by Louise Armstrong on March 12, 2014 in Business

The price of unfettered access to online mass communication? The reality of customers, employees or the media saying things about your company you’d rather...

The Dos and Don’ts of Apology Emails

Louise Armstrong
by Louise Armstrong on March 11, 2014 in Business