The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

The Dos and Don’ts of Apology Emails

Louise Armstrong
by Louise Armstrong on March 11, 2014 in Business

Building a New Website: How to Design Your URLs

Louise Armstrong
by Louise Armstrong on March 10, 2014 in Website

There’s nothing like a UR-zilla to send users into panic mode. After all, if you saw marketing content that begged you to “visit us at...

5 Branding Mistakes to Avoid at All Costs

Louise Armstrong
by Louise Armstrong on March 7, 2014 in Strategy

If only branding today worked as simply as it did in the past. If only you could just take a hot branding iron and sear your name and messaging into the...

Newsjacking: How Can Current Events Help Your Blog?

Louise Armstrong
by Louise Armstrong on March 6, 2014 in Visibility

Think back to the days of newspaper’s dominance, when breaking news compelled newsboys to stand at the street corner yelling, “Extra, extra!” (At least that’s...

5 IT Companies That Are Killing it on Social Media

Team Bonafide
by Team Bonafide on March 5, 2014 in Visibility

Social media isn’t just for teenagers anymore. Brands in every industry are using social media to connect with their customers, build brand loyalty, and...

What is Evergreen Content and Why Do You Need It?

Louise Armstrong
by Louise Armstrong on March 5, 2014 in Strategy

Evergreen content. No, we aren’t talking trees or even anything organic, in the true sense of the word. What we are talking about is content that will work...