The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Can Inbound and Outbound Marketing Co-Exist?

Louise Armstrong
by Louise Armstrong on March 20, 2014 in Strategy

Love and marriage – they really do go together like a horse and carriage! But does the same thing apply to inbound and outbound marketing, or are they the...

Dos and Don’ts of Great Offer Content

Louise Armstrong
by Louise Armstrong on March 19, 2014 in Visibility

Love. It’s what makes the world go round, apparently. That seems to extend to marketing, too, because making your customers feel good with great offers helps...

9 Steps to Creating the Perfect Landing Page

Louise Armstrong
by Louise Armstrong on March 18, 2014 in Leads

It’s one thing to create an attractive landing page, and another thing entirely to make one that delivers the leads or conversions you want from it. It’s not...

Creating a Content Strategy for Your Business

Beto Molinari
by Beto Molinari on March 17, 2014 in Strategy

Once you get started with content marketing, there’s no turning back. It’s one of the most exciting ways to promote your business that we’ve seen in a long...

Goodbye Data! Cleaning out Your Database

Louise Armstrong
by Louise Armstrong on March 14, 2014 in Business

Some businesses keep concise and intimate customer email databases; others want to go with large lists of relative strangers who have enticing credentials. No...

Implementing a Social Selling Program at Your Business

Louise Armstrong
by Louise Armstrong on March 13, 2014 in Sales