The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Newsjacking: How Can Current Events Help Your Blog?

Louise Armstrong
by Louise Armstrong on March 6, 2014 in Visibility

Think back to the days of newspaper’s dominance, when breaking news compelled newsboys to stand at the street corner yelling, “Extra, extra!” (At least that’s...

5 IT Companies That Are Killing it on Social Media

Team Bonafide
by Team Bonafide on March 5, 2014 in Visibility

Social media isn’t just for teenagers anymore. Brands in every industry are using social media to connect with their customers, build brand loyalty, and...

What is Evergreen Content and Why Do You Need It?

Louise Armstrong
by Louise Armstrong on March 5, 2014 in Strategy

Evergreen content. No, we aren’t talking trees or even anything organic, in the true sense of the word. What we are talking about is content that will work...

‘Tis the Season: Taking Advantage of Seasonal Trends with Your Blogging Strategy

Team Bonafide
by Team Bonafide on March 4, 2014 in Visibility

“Deck the halls with boughs of holly, tra-la-la-la-la.” Apart from being a well-known and well-loved Christmas song, it reminds us that the holidays are a...

Follow the Money: Determining the Most Effective Marketing Channels to Invest in for Your Industry

Team Bonafide
by Team Bonafide on March 3, 2014 in Strategy

Remember the days when marketing was always the first department to be downsized when the budget was tight? When it was considered a luxury as opposed to a...

How Are Inbound Marketers Similar to Oscar Nominees

Roberto Mejia
by Roberto Mejia on February 28, 2014 in Business

With the Oscars right around the corner, it’s interesting to look back at over 85 years of the best talent to grace the silver screen. Hollywood’s most...