The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

7 New School Sales Techniques for Old School Industries

Roberto Mejia
by Roberto Mejia on February 26, 2014 in Sales

Certain industries seem to be "stuck" in the dark ages when it comes to sales techniques - automotive, industrial/manufacturing, and oil/gas to name a few. As...

Conference Etiquette: A Guide to Networking at Your Best

Roberto Mejia
by Roberto Mejia on February 26, 2014 in Business

In the excitement and pressure of a conference, convention or trade show, it’s easy to lose your grip on business etiquette. You turn into a party animal or,...

LinkedIn Groups Every Marketer Should Be a Member of

Louise Armstrong
by Louise Armstrong on February 25, 2014 in Visibility

When Can Controversial Advertising Work for You?

Beto Molinari
by Beto Molinari on February 24, 2014 in Strategy

There’s no such thing as bad publicity, apparently. Or is there? It depends, mostly, on how much courage you have to flout the norms and standards that apply...

#TwitterDomination: Creating a Successful Social Media Policy

Louise Armstrong
by Louise Armstrong on February 21, 2014 in Visibility

#TwitterDomination: Social Media Fiascos to Avoid

Louise Armstrong
by Louise Armstrong on February 20, 2014 in Visibility

Since the advent of social media, we’ve had the pleasure of being exposed to a selection of disastrous situations that should never have happened. Before...