The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

‘Tis the Season: Taking Advantage of Seasonal Trends with Your Blogging Strategy

Team Bonafide
by Team Bonafide on March 4, 2014 in Visibility

“Deck the halls with boughs of holly, tra-la-la-la-la.” Apart from being a well-known and well-loved Christmas song, it reminds us that the holidays are a...

Follow the Money: Determining the Most Effective Marketing Channels to Invest in for Your Industry

Team Bonafide
by Team Bonafide on March 3, 2014 in Strategy

Remember the days when marketing was always the first department to be downsized when the budget was tight? When it was considered a luxury as opposed to a...

How Are Inbound Marketers Similar to Oscar Nominees

Roberto Mejia
by Roberto Mejia on February 28, 2014 in Business

With the Oscars right around the corner, it’s interesting to look back at over 85 years of the best talent to grace the silver screen. Hollywood’s most...

Marketing Events You Must Attend Once!

Louise Armstrong
by Louise Armstrong on February 27, 2014 in Business

Sometimes, you just gotta do what you gotta do. And one of the things you’ve got to do if you’re in business today is keep up to date with what’s happening in...

7 New School Sales Techniques for Old School Industries

Roberto Mejia
by Roberto Mejia on February 26, 2014 in Sales

Certain industries seem to be "stuck" in the dark ages when it comes to sales techniques - automotive, industrial/manufacturing, and oil/gas to name a few. As...

Conference Etiquette: A Guide to Networking at Your Best

Roberto Mejia
by Roberto Mejia on February 26, 2014 in Business

In the excitement and pressure of a conference, convention or trade show, it’s easy to lose your grip on business etiquette. You turn into a party animal or,...