The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Hiring a Digital Agency to Handle Your Marketing? Read This First

Louise Armstrong
by Louise Armstrong on January 24, 2014 in Business

How do you know when it’s time to switch to a digital agency and stop trying to do your marketing yourself? And when you get to that point, what qualities and...

Marketing Managers: 7 Mistakes That Could Cost You Your Job

Louise Armstrong
by Louise Armstrong on January 23, 2014 in Business

Nobody’s perfect, and even the best marketing manager can make mistakes. Some of these marketing mistakes are extremely common, so we figured we’d highlight...

The #Newbie’s Guide to Using Hashtags in Your Social Strategy

Louise Armstrong
by Louise Armstrong on January 22, 2014 in Visibility

Social media use is one of the best ways to attract visitors to your website. When it comes to properly using many major social media sites, especially...

The Ultimate Guide to Writing Emails That Look Nice... Even in Outlook

Louise Armstrong
by Louise Armstrong on January 21, 2014 in Visibility

That saying, “A picture paints a thousand words” is true. People are visual. What you need to say in an email to a client, prospective client or customer is...

A Few Not-So-Revolutionary Tips to Building a Winning Sales Team

Roberto Mejia
by Roberto Mejia on January 20, 2014 in Sales

Bringing in business depends not only on how good your inbound marketing program is, but how good your follow-up is to strong leads. Typically, your sales...

Out With the Old and In With Cold Calling 2.0

Roberto Mejia
by Roberto Mejia on January 17, 2014 in Sales

Few sales people enjoy cold calling, but until now it’s been a necessary part of lead generation. In the aftermath of the economic recession, however,...