The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Out With the Old and In With Cold Calling 2.0

Roberto Mejia
by Roberto Mejia on January 17, 2014 in Sales

Few sales people enjoy cold calling, but until now it’s been a necessary part of lead generation. In the aftermath of the economic recession, however,...

8 Ways to Outperform the Competition

Louise Armstrong
by Louise Armstrong on January 16, 2014 in Strategy

Achieving success in business isn’t just about working hard and getting the job done. Unless you’re Wal-Mart, you also have to deal with competitors at every...

Stop Lying to Yourself! 10 Lame Excuses NOT to Start Inbound Marketing

Roberto Mejia
by Roberto Mejia on January 15, 2014 in Strategy

Excuses, excuses. We’re great at those, aren’t we? And original – if you had a dollar for every lame excuse you’ve ever come up with, you’d be rich. Inbound...

8 Reasonable Reasons to Hire an Agency to Handle Your Social Media Marketing

Louise Armstrong
by Louise Armstrong on January 14, 2014 in Visibility

Like us on Facebook” … that familiar plea goes out far and wide from every conceivable business, and for good reason: According to Fast Company, everyone and...

8 AM Habits of Successful People

Louise Armstrong
by Louise Armstrong on January 13, 2014 in Business

You don’t have to be a morning person to know that the first hour of your workday sets the tone for the rest of it. And you’re not alone, either—many highly...

2014 Marketing Strategy: What’s In, What’s Out & What’s New

Roberto Mejia
by Roberto Mejia on January 10, 2014 in Strategy

The new year has arrived, and with it comes the inevitable changes to the business environment. The field of digital marketing always experiences particularly...