The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Know Thy Customer! 5 Steps to Creating Killer Marketing Personas

Louise Armstrong
by Louise Armstrong on January 30, 2014 in Strategy

The principle behind inbound marketing is to get your customers to come looking for you. To do that successfully, you need to give them a reason to believe...

6 Quick Dos and Don'ts to Squeeze More Leads Out of Your Website

Louise Armstrong
by Louise Armstrong on January 29, 2014 in Leads

Tip 1: Simple Contact Forms

Are You An Industry Thought Leader? Become One in 4 Simple (But Not So Easy) Steps

Louise Armstrong
by Louise Armstrong on January 28, 2014 in Visibility

When Seth Godin speaks, the world listens. Why? Because he is considered a primary thought leader in the realm of permission marketing. Even if you don’t know...

Ermahgerd! The History of the Meme

Louise Armstrong
by Louise Armstrong on January 27, 2014 in Visibility

If you have a profile on Facebook or any other social media site, you have seen a meme. The basic definition of a meme is a video, photo or a cartoon with a...

Hiring a Digital Agency to Handle Your Marketing? Read This First

Louise Armstrong
by Louise Armstrong on January 24, 2014 in Business

How do you know when it’s time to switch to a digital agency and stop trying to do your marketing yourself? And when you get to that point, what qualities and...

Marketing Managers: 7 Mistakes That Could Cost You Your Job

Louise Armstrong
by Louise Armstrong on January 23, 2014 in Business

Nobody’s perfect, and even the best marketing manager can make mistakes. Some of these marketing mistakes are extremely common, so we figured we’d highlight...