The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Gamification and Getting Links and Social Shares (Part 2)

Louise Armstrong
by Louise Armstrong on November 5, 2013 in Visibility

There is a new tool you can use to help build a stronger SEO campaign: gamification.

Gamification and Getting Links and Social Shares (Part 1)

Louise Armstrong
by Louise Armstrong on November 4, 2013 in Visibility

"Gamification" is one of the big new buzzwords in business. The term itself has only existed since 2002, and has only become popular in the past three years....

Is Brand Journalism Right for Your Business?

Louise Armstrong
by Louise Armstrong on November 1, 2013 in Business

It had to happen. With the constant drive to achieve 100 percent engagement between brands and followers, inbound marketing practitioners have been looking...

Boo! Happy Halloween to You!

Team Bonafide
by Team Bonafide on October 31, 2013 in Bonafide

Drip Marketing vs. Closed-Loop Marketing: What You Need to Know

Louise Armstrong
by Louise Armstrong on October 30, 2013 in Strategy

Drip marketing and closed-loop marketing are two terms used to describe types of lead nurturing campaigns. Most people are unfamiliar with the terms, which...

Inbound Marketing vs. Outbound Marketing

Roberto Mejia
by Roberto Mejia on October 29, 2013 in Strategy

The purpose of marketing has always been to generate leads and spark sales. Though the purpose remains the same, the ways of accomplishing that purpose have...