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At one time, marketing and information technology departments had very different, unrelated functions and goals. Marketing was the home of the "people...
In the world of online marketing, content is king. Sure, factors like design and promotion are important, but content is essential. Even the best design in...
Duplicate content has always existed on the Internet, but it came to the forefront with the last two Google algorithm updates, known casually as Panda and...
Editorial calendars have been around for hundreds of years as a tool for successful publishing. In the print environment deadlines are a critical driver of...