The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

The Importance of Video Content for Internet Marketing

Roberto Mejia
by Roberto Mejia on March 18, 2013 in Strategy

Getting Your Marketing and IT Departments to Work Together

Roberto Mejia
by Roberto Mejia on March 15, 2013 in Business

At one time, marketing and information technology departments had very different, unrelated functions and goals. Marketing was the home of the "people...

The Importance of a Content Budget in an Online Marketing Campaign

Team Bonafide
by Team Bonafide on March 13, 2013 in Business

In the world of online marketing, content is king. Sure, factors like design and promotion are important, but content is essential. Even the best design in...

Improve Time Efficiency With Your Blog Posts

Louise Armstrong
by Louise Armstrong on March 11, 2013 in Business

How Does Duplicate Content Hurt Your SEO Efforts?

Roberto Mejia
by Roberto Mejia on March 8, 2013 in Visibility

Duplicate content has always existed on the Internet, but it came to the forefront with the last two Google algorithm updates, known casually as Panda and...

How to Create an Editorial Calendar for a Successful Content Strategy

Roberto Mejia
by Roberto Mejia on March 6, 2013 in Business

Editorial calendars have been around for hundreds of years as a tool for successful publishing. In the print environment deadlines are a critical driver of...