The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

What is an SEO Website Audit?

Roberto Mejia
by Roberto Mejia on February 8, 2013 in Analytics

An SEO audit is a tool you can use to measure and analyze factors that affect your search engine rankings. During the course of an audit, your site is...

Incentives that Work: How Promotions can Boost your ROI

Roberto Mejia
by Roberto Mejia on February 6, 2013 in Strategy

Promotions are never more attractive to consumers than when money is tight. In a tough economy, incentives can mean the difference between making a purchase...

How to Engage the 3 Most Common Social Media Users

Team Bonafide
by Team Bonafide on February 4, 2013 in Visibility

Building a network of friends, fans and followers on social media can be exciting and rewarding for a business that wants to increase traffic to its site,...

Are Customer Referral Programs Right for your Business?

Louise Armstrong
by Louise Armstrong on February 1, 2013 in Business

Back in the marketing day, word of mouth accounted for a large percentage of new customers.  Of course, today things have changed—or have they?

How Social Help Desks are Revolutionizing Customer Service

Team Bonafide
by Team Bonafide on January 30, 2013 in Business

Check out this great infographic from social media consultant Aldo Baker and Desk.com on the ways social help desks are revolutionizing online customer...

Penguin-Proofed Link Building Techniques

Roberto Mejia
by Roberto Mejia on January 28, 2013 in Strategy

Did Google’s Penguin algorithm update hit you hard? Are you still trying to figure out how torecover?