The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Are Customer Referral Programs Right for your Business?

Louise Armstrong
by Louise Armstrong on February 1, 2013 in Business

Back in the marketing day, word of mouth accounted for a large percentage of new customers.  Of course, today things have changed—or have they?

How Social Help Desks are Revolutionizing Customer Service

Team Bonafide
by Team Bonafide on January 30, 2013 in Business

Check out this great infographic from social media consultant Aldo Baker and Desk.com on the ways social help desks are revolutionizing online customer...

Penguin-Proofed Link Building Techniques

Roberto Mejia
by Roberto Mejia on January 28, 2013 in Strategy

Did Google’s Penguin algorithm update hit you hard? Are you still trying to figure out how torecover? 

3 Content Marketing Mistakes to Avoid at All Costs

Roberto Mejia
by Roberto Mejia on January 25, 2013 in Strategy

You’ve heard the horror stories. The content on social media that came back to haunt thecompany that posted it. The blog that failed to convert a single...

Digital Accountability: Tangible Marketing Results for 2013

Team Bonafide
by Team Bonafide on January 23, 2013 in Analytics

As the new year begins, it’s a good time for marketers to evaluate their efforts and think about how effective their digital marketing campaigns have been. To...

How to Write an Effective Mission Statement

Louise Armstrong
by Louise Armstrong on January 21, 2013 in Business

Your mission statement has more impact than you might think. It is the core of your brand identity, the message you send to your customers and the face you...