The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Three Components of Successful Inbound Marketing

Roberto Mejia
by Roberto Mejia on January 7, 2013 in Strategy

What does it take to succeed with inbound marketing? Well, we know that, while it is an investment, it doesn’t necessarily require a large budget. In fact,...

New Years Resolution: A Great Content Marketing Strategy

Louise Armstrong
by Louise Armstrong on January 4, 2013 in Strategy

For many businesses, the start of a new year provides a good opportunity to reevaluate their marketing plans. As they say, times, they are a changin’and you...

Content Marketing FAQ

Team Bonafide
by Team Bonafide on January 2, 2013 in Business

Is content marketing effective? Without a doubt, yes. It's also growing in popularity—according to a recent CMI/Marketing Profs report on B2B content marketing

How Pop-ups can Actually Improve your Site

Roberto Mejia
by Roberto Mejia on December 31, 2012 in Website

Pop-up ads have a bad reputation. They’re annoying, distracting and we don’t like them.  There’s nothing good about them, right?

3 Copywriting Site-killers

Louise Armstrong
by Louise Armstrong on December 28, 2012 in Website

A site’s content is its lifeblood. It captures the interest of visitors, prompts action and, ultimately, makes the sale. When the content is good, it’s often...

Just How Smart is your Customer Intelligence?

Roberto Mejia
by Roberto Mejia on December 26, 2012 in Business

How well do you know your customers? Do you know what causes people to buy from you? Better yet, do you know why people sometimes choose not to buy from you?

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