The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

How to Develop your Brand Personality

Roberto Mejia
by Roberto Mejia on December 17, 2012 in Business

Just like people, brands have personalities. At least, they should. So the question is: what is your brand’s personality?

How Social Media Affects Local SEO

Louise Armstrong
by Louise Armstrong on December 14, 2012 in Visibility

Local SEO is a hot topic for internet marketers, and with good reason. Internet users are constantly performing local searches online, which means businesses...

Online Marketing Metrics Made Easy: 5 Metrics to Track & Improve your Marketing Efforts

Roberto Mejia
by Roberto Mejia on December 12, 2012 in Analytics

You already know how business metrics can help your company grow. After all, metrics like revenue growth, profitability, expenditures and cash flow offer...

7 Ways to Reduce your Cost per Customer

Team Bonafide
by Team Bonafide on December 10, 2012 in Business

The whole point of successful marketing is to make your business money by attracting customers. The kicker? Successful marketing also costs money. So what's a...

How Much Does a Lost Customer Really Cost?

Roberto Mejia
by Roberto Mejia on December 7, 2012 in Business

Losing customers has never been a good thing, but in today’s tough economic climate, it can be more devastating to businesses than ever. The reason lies in the...

How Persona-Driven Marketing can Boost your Sales

Louise Armstrong
by Louise Armstrong on December 5, 2012 in Sales

How well do you know your customers? The better you know your customers and your target market, the better your marketing efforts will be. And while most...