The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

How Pop-ups can Actually Improve your Site

Roberto Mejia
by Roberto Mejia on December 31, 2012 in Website

Pop-up ads have a bad reputation. They’re annoying, distracting and we don’t like them.  There’s nothing good about them, right?

3 Copywriting Site-killers

Louise Armstrong
by Louise Armstrong on December 28, 2012 in Website

A site’s content is its lifeblood. It captures the interest of visitors, prompts action and, ultimately, makes the sale. When the content is good, it’s often...

Just How Smart is your Customer Intelligence?

Roberto Mejia
by Roberto Mejia on December 26, 2012 in Business

How well do you know your customers? Do you know what causes people to buy from you? Better yet, do you know why people sometimes choose not to buy from you?

...

Your Guide to Lifetime Value, Part Two: How to Use Customer Lifetime Value

Roberto Mejia
by Roberto Mejia on December 24, 2012 in Business

By now you know that a customer's lifetime value is one of those critical metrics that can help your business determine the ROI for the cost of acquiring and...

Your Guide to Lifetime Value, Part One: What is Customer Lifetime Value?

Roberto Mejia
by Roberto Mejia on December 21, 2012 in Business

How much is one customer worth? 

Optimizing your Calls to Action

Team Bonafide
by Team Bonafide on December 19, 2012 in Website

Getting a lot of visitors to your web site is great, but it doesn't help your company's bottom line unless they actually do something once they get there. A ...