The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

How Persona-Driven Marketing can Boost your Sales

Louise Armstrong
by Louise Armstrong on December 5, 2012 in Sales

How well do you know your customers? The better you know your customers and your target market, the better your marketing efforts will be. And while most...

Optimizing for Mobile: The New Rules of Mobile Marketing

Roberto Mejia
by Roberto Mejia on December 3, 2012 in Website

We live in a mobile world. In the last twenty years, our technology has evolved from desktops to laptops to tablets and phones. In fact, many of today's mobile...

How to Optimize your Email Marketing

Team Bonafide
by Team Bonafide on November 30, 2012 in Strategy

An email message can be a powerful marketing tool--if people actually read it. To increase email open rates and make your messages more attractive, consider...

The Top 5 Business Metrics you Need to Know

Roberto Mejia
by Roberto Mejia on November 27, 2012 in Business

Is your business healthy?  How do you know?  The most effective way to find out is with a set of business metrics that work.  

How to Create a Killer Content Marketing Strategy

Roberto Mejia
by Roberto Mejia on November 23, 2012 in Strategy

If you’re engaging in content marketing, you already know that a content strategy is a good idea.  Be honest - is your current strategy really working for you?...

Easy Ways to Fix your SEO Challenges

Team Bonafide
by Team Bonafide on November 20, 2012 in Visibility

Optimizing a website involves more than just keywords, linking strategies, and meta tags.  An often-overlooked but critical aspect for SEO success is...