The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

How NOT to Manage your Online Reputation

Team Bonafide
by Team Bonafide on October 23, 2012 in Business

Word of mouth, both positive and negative, has always had a huge impact on business success. In today's online world, one person's words can be heard by many...

YouTube Video SEO Tips

Roberto Mejia
by Roberto Mejia on October 19, 2012 in Visibility

With over 2 billion views per day and over 35 hours of video uploaded every minute, YouTube has become a truly powerful communication tool. And, as smart...

What is a Marketing eBook? 5 Best Practices

Roberto Mejia
by Roberto Mejia on October 16, 2012 in Strategy

Ebooks have become an important marketing tool.  A recent study by the Pew Research Center reports that in the past year 21%, or 1/5th of adult American...

What is a Sales Cycle and Why is It Important?

Roberto Mejia
by Roberto Mejia on October 12, 2012 in Sales

An understanding of the sales cycle is fundamental to marketing success. Why? Well, anyone selling goods and services—whether online or in person—needs to go...

The Anatomy of an Awesome Landing Page: Best Practices

Roberto Mejia
by Roberto Mejia on October 9, 2012 in Website

A targeted landing page can convert traffic into leads into sales. Which is great, except that not all landing pages are doing what they were intended to do....

What is Lead Scoring? Determining the Value of A Lead

Roberto Mejia
by Roberto Mejia on October 5, 2012 in Leads
In today’s digital age, the value of a lead is more important than ever. Why? The Internet allows consumers to find their own answers, bypassing much of what...