The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

The Anatomy of an Awesome Landing Page: Best Practices

Roberto Mejia
by Roberto Mejia on October 9, 2012 in Website

A targeted landing page can convert traffic into leads into sales. Which is great, except that not all landing pages are doing what they were intended to do....

What is Lead Scoring? Determining the Value of A Lead

Roberto Mejia
by Roberto Mejia on October 5, 2012 in Leads
In today’s digital age, the value of a lead is more important than ever. Why? The Internet allows consumers to find their own answers, bypassing much of what...

6 Ways to Shorten Your Sales Cycle

Roberto Mejia
by Roberto Mejia on October 2, 2012 in Sales

Let’s face it—sales cycles that drag out are a drag. Literally. The friction they cause can prevent customers from purchasing from you, and that hurts your...

How to Use Marketing eBooks and Whitepapers to Get More Leads

Roberto Mejia
by Roberto Mejia on September 28, 2012 in Leads

Mention ebooks and white papers to many marketers and site owners, and you’re likely to hear the familiar wail of despair—“I know I should be producing them,...

How to Make Your Content Easy to Share on Social Media

Roberto Mejia
by Roberto Mejia on September 25, 2012 in Visibility

Tips for Writing Great Page Titles

Roberto Mejia
by Roberto Mejia on September 14, 2012 in Website

What's in a name? When it comes to SEO and getting people to visit your web pages the page name or title is a small element that has an especially large...