The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Remarketing Explained: What it Is and How it Can Benefit Your Business

Team Bonafide
by Team Bonafide on January 10, 2012 in Business

Marketing is all about reaching the right buyers and coaxing them through the sales funnel. But, alas, it doesn’t always go smoothly. Shopping carts are...

How To Set Up A Google Place Page in 5 Easy Steps

Team Bonafide
by Team Bonafide on January 6, 2012 in Visibility

Local business is big business for most brick-and-mortar companies. According to Google, 20% of all searches are related to location. Over 3 billion...

The Benefits of Lead Nurturing - 5 Reasons You Should Start Today

Team Bonafide
by Team Bonafide on January 3, 2012 in Leads

Leads that are not nurtured quickly wither away and dry up. Not good in any economy, but especially harmful in a poor one where marketing budgets need to...

How to Plan a Lead Nurturing Campaign

Roberto Mejia
by Roberto Mejia on December 27, 2011 in Leads

If you’re a business owner planning on starting a lead nurturing campaign, odds are, you’re way ahead of the competition. According to Forrester Research,...

What is Lead Nurturing & Why it Matters to Your Business

Team Bonafide
by Team Bonafide on December 20, 2011 in Leads

Lead nurturing may mean different things to different people. But, in general, it can be defined as the process of developing the relationships that turn...

B2B Social Media Marketing: 7 Mistakes to Avoid

Team Bonafide
by Team Bonafide on December 15, 2011 in Visibility

According to Forrester Research, over 90% of company decision makers are involved in social media. Whether it’s blogging, creating videos, tweeting or...