The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

6 Major Email Marketing Mistakes to Avoid

Team Bonafide
by Team Bonafide on December 6, 2011 in Strategy

Email may have turned 40 this year, but it’s still hot.  In spite of the rise of texting, Facebook and instant messaging, email remains one of the most popular...

How to Setup a Facebook Business Page

Team Bonafide
by Team Bonafide on December 1, 2011 in Visibility

If you’re a business owner who thinks that Facebook is just for keeping up with friends and family, think again.  According to the Small Business Social Media...

Business Blog Topic Ideas: Brainstorming Tips

Team Bonafide
by Team Bonafide on November 28, 2011 in Business

If you’re blogging, you know that producing fresh, high-quality content several times a week is a challenge. The good news is, when you hit the creative...

How to Build Your Email List & Increase Subscribers

Roberto Mejia
by Roberto Mejia on November 23, 2011 in Strategy

Building an email list can seem like a daunting task for any marketer. It takes time and effort to create a subscriber list that produces results. That...

Buyer Personas for Marketing: What They Are and Why They Matter

Team Bonafide
by Team Bonafide on November 21, 2011 in Sales

Who is your ideal customer? Have you taken the time to think about it? You should. Businesses who don’t pinpoint their buyers are losing big in the online...

7 Steps to Improving Your Website Conversion Rate

Team Bonafide
by Team Bonafide on November 17, 2011 in Website

When it comes to the success of your website, traffic doesn’t tell the whole story. The real measure of your site’s effectiveness is its conversion rate, or,...