The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

7 Steps to Improving Your Website Conversion Rate

Team Bonafide
by Team Bonafide on November 17, 2011 in Website

When it comes to the success of your website, traffic doesn’t tell the whole story. The real measure of your site’s effectiveness is its conversion rate, or,...

B2B Website Design: 11 Best Practices

Team Bonafide
by Team Bonafide on November 14, 2011 in Website

If your B2B website is underperforming due to poor design, uninspired content or lack of exposure, you could be leaving a lot of money on the table in the form...

Landing Page Design 101: Optimizing for Conversions

Team Bonafide
by Team Bonafide on November 10, 2011 in Website

Your landing pages are meant to capture leads and sales. But what if they aren’t pulling their weight? The consequences could be costly. Poor landing page...

6 Email Marketing Tips for Beginners

Team Bonafide
by Team Bonafide on November 7, 2011 in Strategy

Email marketing offers a low-cost way for businesses to reach a targeted group of buyers. Done right, it can provide an excellent return on investment because...

Using Press Releases as Part of Your SEO Campaign

Beto Molinari
by Beto Molinari on November 4, 2011 in Visibility

There aren't many can't-miss pieces of advice that an inbound marketer can give when it comes to search engine optimization, but issuing online press releases...

Redesigning Your Business Website: A Business Owner's Checklist

Roberto Mejia
by Roberto Mejia on November 1, 2011 in Website