The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Common Inbound Marketing Myths

Louise Armstrong
by Louise Armstrong on December 10, 2013 in Business

Myths and legends abound in business, but some of the most surprising we’ve heard surround the concept of inbound marketing. Hey, we don’t know where people...

6 Reasons to Hire an Inbound Marketing Agency

Roberto Mejia
by Roberto Mejia on November 26, 2013 in Business

DIY is a great concept, but sometimes home remodeling is better left to the experts. The same principle applies to inbound marketing. Let’s face it, if you’re...

Can Explainer Videos Boost Your Business?

Roberto Mejia
by Roberto Mejia on November 18, 2013 in Business

Is Brand Journalism Right for Your Business?

Louise Armstrong
by Louise Armstrong on November 1, 2013 in Business

It had to happen. With the constant drive to achieve 100 percent engagement between brands and followers, inbound marketing practitioners have been looking...

How to Justify the Cost of Inbound Marketing to Your Boss

Roberto Mejia
by Roberto Mejia on October 21, 2013 in Business

Inbound marketing is the new reality of business today. People do not search the daily newspaper for your product or service; they search Google. They are not...

Will Inbound Marketing Work for My Industry?

Louise Armstrong
by Louise Armstrong on October 17, 2013 in Business

Inbound marketing programs can be used by almost any business, but they do work much better in some industries than others.