The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

The Importance of Brand Consistency Across Your Branding Efforts

Louise Armstrong
by Louise Armstrong on September 13, 2013 in Business

Corporate branding has been around for ages, and consistency has always been a key part of the branding process. With Internet branding and the vast number of...

Traditional Marketing vs. Digital Marketing: Making a Smooth Transition

Roberto Mejia
by Roberto Mejia on September 4, 2013 in Business

Traditional marketing is not dead. All of the old offline marketing channels are still there and still being utilized. The death of channels such as print and...

How to Organize and Present a Webinar That Attendees Will Rave About

Louise Armstrong
by Louise Armstrong on August 16, 2013 in Business

Consider These 3 Factors When Determining Your Marketing Budget

Roberto Mejia
by Roberto Mejia on August 12, 2013 in Business

5 Important Laws Every Marketer Should Know

Roberto Mejia
by Roberto Mejia on July 31, 2013 in Business

The "Freemium" Business Model: Is It Right for Your Company?

Louise Armstrong
by Louise Armstrong on July 24, 2013 in Business

"Freemium" has become a common business model in the Information Age. Though not new, the freemium model has gained attention recently thanks to the large...