The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Will Inbound Online Marketing Work for Manufacturing?

Roberto Mejia
by Roberto Mejia on August 13, 2014 in Strategy

"Are you out of your gourd?", we can hear you say. Wasting our time on Facebook or Tweetster, or whatever they call those things? I’ve got real customers...

Understand Your Industry Better with Help from Inbound Marketing Specialists

Louise Armstrong
by Louise Armstrong on August 4, 2014 in Strategy

A specialist in inbound marketing has the tools and expertise to apply inbound principles to any business or industry. Your marketing team has the expertise...

Your Top 7 Inbound Marketing Questions Answered

Louise Armstrong
by Louise Armstrong on July 28, 2014 in Strategy

You’ve been hearing about inbound marketing for some time now, right? And you’ve never really wanted to admit that you don’t fully understand exactly what it...

5 Marketing Mistakes Construction Companies Make (and How to Solve Them!)

Roberto Mejia
by Roberto Mejia on July 23, 2014 in Strategy

Marketing your construction services is like trying to sell ice to the Eskimos—there is just so much available, why on earth should they pay to get it from...

A Common Sense Guide to Selecting Marketing Automation Software

Roberto Mejia
by Roberto Mejia on July 18, 2014 in Strategy

Digital technology has changed many things over the past decades, not the least of which is how much data can be collected and how quickly changes can be...

Internet Marketer's Crash Course 101: 5 Essential Components of Successful Inbound Marketing

Louise Armstrong
by Louise Armstrong on June 23, 2014 in Strategy

Getting into inbound marketing takes more than dipping a toe at the edge of the pool. Dive right in – the water’s fine! Just ask the thousands of companies...