The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Does Marketing Automation Increase Operations Efficiency?

Roberto Mejia
by Roberto Mejia on September 24, 2014 in Strategy

Ok, so the idea behind marketing automation is that it increases the operational efficiency of your business while boosting your revenue generation. It...

Trade Show Tribulations: Making Them Part of Your Inbound Strategy

Roberto Mejia
by Roberto Mejia on September 17, 2014 in Strategy

With the current focus on inbound marketing, traditional methods such as trade shows are getting a bad rap. Sure, it costs a bomb to be at a trade show, but...

Spam Should Never Be on Your Email Menu: The Case for Permission Based Email Practices

Louise Armstrong
by Louise Armstrong on September 3, 2014 in Strategy

Others in My Industry Are Not Doing Inbound Marketing. Why Should I?

Louise Armstrong
by Louise Armstrong on August 27, 2014 in Strategy

If all your friends were jumping off the bridge, does that mean you should too?” Thanks, mom, for planting one of the great existential questions into our...

Others in the industry are not doing Inbound. Why should I?

Roberto Mejia
by Roberto Mejia on August 22, 2014 in Strategy

 “If all your friends were jumping off the bridge, does that mean you should too?” Thanks, mom, for planting one of the great existential questions into our...

5 Ways Marketing Automation Will Give You More Time

Louise Armstrong
by Louise Armstrong on August 22, 2014 in Strategy
As a business owner, finding time in your schedule to deal with marketing can be a real pain. So here’s the good news: you can automate it instead. Yes,...