The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Others in the industry are not doing Inbound. Why should I?

Roberto Mejia
by Roberto Mejia on August 22, 2014 in Strategy

 “If all your friends were jumping off the bridge, does that mean you should too?” Thanks, mom, for planting one of the great existential questions into our...

5 Ways Marketing Automation Will Give You More Time

Louise Armstrong
by Louise Armstrong on August 22, 2014 in Strategy
As a business owner, finding time in your schedule to deal with marketing can be a real pain. So here’s the good news: you can automate it instead. Yes,...

Will Inbound Online Marketing Work for Manufacturing?

Roberto Mejia
by Roberto Mejia on August 13, 2014 in Strategy

"Are you out of your gourd?", we can hear you say. Wasting our time on Facebook or Tweetster, or whatever they call those things? I’ve got real customers...

Understand Your Industry Better with Help from Inbound Marketing Specialists

Louise Armstrong
by Louise Armstrong on August 4, 2014 in Strategy

A specialist in inbound marketing has the tools and expertise to apply inbound principles to any business or industry. Your marketing team has the expertise...

Your Top 7 Inbound Marketing Questions Answered

Louise Armstrong
by Louise Armstrong on July 28, 2014 in Strategy

You’ve been hearing about inbound marketing for some time now, right? And you’ve never really wanted to admit that you don’t fully understand exactly what it...

5 Marketing Mistakes Construction Companies Make (and How to Solve Them!)

Roberto Mejia
by Roberto Mejia on July 23, 2014 in Strategy

Marketing your construction services is like trying to sell ice to the Eskimos—there is just so much available, why on earth should they pay to get it from...