The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

A Funny Question for Manufacturers and Their Channel Partners

Roberto Mejia
by Roberto Mejia on November 3, 2014 in Strategy


Are your customers that are my customers happier than only your customers or only my customers?

A few years ago, a CEO took the stage at his...

Become a Lean, Mean Manufacturing Machine

Roberto Mejia
by Roberto Mejia on October 22, 2014 in Strategy

What does it mean to be lean?

Is Your Manufacturing Company Innovative Enough for the Future?

Roberto Mejia
by Roberto Mejia on October 1, 2014 in Strategy

When you’re talking “innovative manufacturing companies,” it’s only natural to think in terms of improving supply chain management, filling skills gaps and...

Does Marketing Automation Increase Operations Efficiency?

Roberto Mejia
by Roberto Mejia on September 24, 2014 in Strategy

Ok, so the idea behind marketing automation is that it increases the operational efficiency of your business while boosting your revenue generation. It...

Trade Show Tribulations: Making Them Part of Your Inbound Strategy

Roberto Mejia
by Roberto Mejia on September 17, 2014 in Strategy

With the current focus on inbound marketing, traditional methods such as trade shows are getting a bad rap. Sure, it costs a bomb to be at a trade show,...

Spam Should Never Be on Your Email Menu: The Case for Permission Based Email Practices

Louise Armstrong
by Louise Armstrong on September 3, 2014 in Strategy