The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Dos and Don'ts of Marketing Your Manufacturing Company

Kyle Tabor
by Kyle Tabor on November 12, 2014 in Strategy

If you think spending at least a little part of your day sniffing around Google, taking a quick peek at relevant Facebook pages or updating your LinkedIn...

Get Lean: Marketing Your Business Like a Well-Oiled Machine

Roberto Mejia
by Roberto Mejia on November 5, 2014 in Strategy

The days of excess fat are over. No, we aren’t talking about your health, although that matters too. We’re talking about your business and how keeping it...

A Funny Question for Manufacturers and Their Channel Partners

Roberto Mejia
by Roberto Mejia on November 3, 2014 in Strategy

 

Are your customers that are my customers happier than only your customers or only my customers?

A few years ago, a CEO took the stage at his...

Become a Lean, Mean Manufacturing Machine

Roberto Mejia
by Roberto Mejia on October 22, 2014 in Strategy

What does it mean to be lean?

Is Your Manufacturing Company Innovative Enough for the Future?

Roberto Mejia
by Roberto Mejia on October 1, 2014 in Strategy

When you’re talking “innovative manufacturing companies,” it’s only natural to think in terms of improving supply chain management, filling skills gaps and...

Does Marketing Automation Increase Operations Efficiency?

Roberto Mejia
by Roberto Mejia on September 24, 2014 in Strategy

Ok, so the idea behind marketing automation is that it increases the operational efficiency of your business while boosting your revenue generation. It...