The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Let Tim Taylor, Not Ben Stein, Market Your Construction Company

Roberto Mejia
by Roberto Mejia on April 23, 2014 in Strategy

Are you afraid marketing a construction company could become a snooze-a-palooza? It doesn’t have to be. With some creative content ideas and following great...

Best Strategies for Keeping up to Date with the Manufacturing Industry

Roberto Mejia
by Roberto Mejia on April 16, 2014 in Strategy

If there’s a lesson to be learned it’s that it gets published faster than you can read it. Keeping up with the flood of information propelled by the internet...

Construction Companies Using Non-Traditional Marketing Techniques

Roberto Mejia
by Roberto Mejia on April 9, 2014 in Strategy

Traditional marketing, that bastion of print ads, radio spots, and billboards, isn’t completely obsolete but its horizons are being expanded exponentially by...

How to Make Inbound Marketing Work for Your Manufacturing Company

Roberto Mejia
by Roberto Mejia on April 2, 2014 in Strategy

As you may have heard, so-called “interruption” marketing is out. This includes things like TV commercials, pop-up and pop-under ads, non-relevant banner ads,...

How Podcasting Can Help Your Content Marketing Strategy

Louise Armstrong
by Louise Armstrong on March 26, 2014 in Strategy

It’s hard to believe, but your customers – whoever they may be – are getting tired of engaging with the same content over and over. They want options, and as...

Fast Forward: 9 Crazy Cool Breakthroughs in Web Marketing

Louise Armstrong
by Louise Armstrong on March 25, 2014 in Strategy

Marketing and technology never stop evolving, and we’ve learned to enjoy the continual exciting happenings. Nobody could ever have predicted the invention of...