The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Creating a Content Strategy for Your Business

Beto Molinari
by Beto Molinari on March 17, 2014 in Strategy

Once you get started with content marketing, there’s no turning back. It’s one of the most exciting ways to promote your business that we’ve seen in a long...

5 Branding Mistakes to Avoid at All Costs

Louise Armstrong
by Louise Armstrong on March 7, 2014 in Strategy

If only branding today worked as simply as it did in the past. If only you could just take a hot branding iron and sear your name and messaging into the...

What is Evergreen Content and Why Do You Need It?

Louise Armstrong
by Louise Armstrong on March 5, 2014 in Strategy

Evergreen content. No, we aren’t talking trees or even anything organic, in the true sense of the word. What we are talking about is content that will work...

Follow the Money: Determining the Most Effective Marketing Channels to Invest in for Your Industry

Team Bonafide
by Team Bonafide on March 3, 2014 in Strategy

Remember the days when marketing was always the first department to be downsized when the budget was tight? When it was considered a luxury as opposed to a...

When Can Controversial Advertising Work for You?

Beto Molinari
by Beto Molinari on February 24, 2014 in Strategy

There’s no such thing as bad publicity, apparently. Or is there? It depends, mostly, on how much courage you have to flout the norms and standards that apply...

5 Marketing Lessons You Can Learn from Your Valentine

Roberto Mejia
by Roberto Mejia on February 14, 2014 in Strategy

Valentine’s Day is about love, appreciation, and celebration. Though an emphasis is placed on couples, this Cupid-inspired holiday has a few important lessons...