The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

How Podcasting Can Help Your Content Marketing Strategy

Louise Armstrong
by Louise Armstrong on March 26, 2014 in Strategy

It’s hard to believe, but your customers – whoever they may be – are getting tired of engaging with the same content over and over. They want options, and as...

Fast Forward: 9 Crazy Cool Breakthroughs in Web Marketing

Louise Armstrong
by Louise Armstrong on March 25, 2014 in Strategy

Marketing and technology never stop evolving, and we’ve learned to enjoy the continual exciting happenings. Nobody could ever have predicted the invention of...

Can Inbound and Outbound Marketing Co-Exist?

Louise Armstrong
by Louise Armstrong on March 20, 2014 in Strategy

Love and marriage – they really do go together like a horse and carriage! But does the same thing apply to inbound and outbound marketing, or are they the...

Creating a Content Strategy for Your Business

Beto Molinari
by Beto Molinari on March 17, 2014 in Strategy

Once you get started with content marketing, there’s no turning back. It’s one of the most exciting ways to promote your business that we’ve seen in a long...

5 Branding Mistakes to Avoid at All Costs

Louise Armstrong
by Louise Armstrong on March 7, 2014 in Strategy

If only branding today worked as simply as it did in the past. If only you could just take a hot branding iron and sear your name and messaging into the...

What is Evergreen Content and Why Do You Need It?

Louise Armstrong
by Louise Armstrong on March 5, 2014 in Strategy

Evergreen content. No, we aren’t talking trees or even anything organic, in the true sense of the word. What we are talking about is content that will work...