The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

When Can Controversial Advertising Work for You?

Beto Molinari
by Beto Molinari on February 24, 2014 in Strategy

There’s no such thing as bad publicity, apparently. Or is there? It depends, mostly, on how much courage you have to flout the norms and standards that apply...

5 Marketing Lessons You Can Learn from Your Valentine

Roberto Mejia
by Roberto Mejia on February 14, 2014 in Strategy

Valentine’s Day is about love, appreciation, and celebration. Though an emphasis is placed on couples, this Cupid-inspired holiday has a few important lessons...

A Crash Course in Online Marketing for Manufacturing Companies

Roberto Mejia
by Roberto Mejia on February 12, 2014 in Strategy

As B2B companies, many manufacturing companies are under the impression that online marketing is not for them. However, the statistics prove otherwise....

Are You Ready to Scale in 2014? The Importance of Creating Internal Business Processes

Roberto Mejia
by Roberto Mejia on February 6, 2014 in Strategy

Funny or Die: Tips for Using Humor in Your Marketing

Louise Armstrong
by Louise Armstrong on February 5, 2014 in Strategy

When you’re marketing with humor, you have two options: Be funny or die. Consumers will appreciate a good heartfelt ad, but no one will forgive you for trying...

Know Thy Customer! 5 Steps to Creating Killer Marketing Personas

Louise Armstrong
by Louise Armstrong on January 30, 2014 in Strategy

The principle behind inbound marketing is to get your customers to come looking for you. To do that successfully, you need to give them a reason to believe...