The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

8 Ways to Outperform the Competition

Louise Armstrong
by Louise Armstrong on January 16, 2014 in Strategy

Achieving success in business isn’t just about working hard and getting the job done. Unless you’re Wal-Mart, you also have to deal with competitors at every...

Stop Lying to Yourself! 10 Lame Excuses NOT to Start Inbound Marketing

Roberto Mejia
by Roberto Mejia on January 15, 2014 in Strategy

Excuses, excuses. We’re great at those, aren’t we? And original – if you had a dollar for every lame excuse you’ve ever come up with, you’d be rich. Inbound...

2014 Marketing Strategy: What’s In, What’s Out & What’s New

Roberto Mejia
by Roberto Mejia on January 10, 2014 in Strategy

The new year has arrived, and with it comes the inevitable changes to the business environment. The field of digital marketing always experiences particularly...

How Many Buyer Personas is Too Many?

Roberto Mejia
by Roberto Mejia on January 2, 2014 in Strategy

Buyer personas can be extremely helpful when it comes to understanding your customers, crafting products and messages that will appeal to your target...

Which Types of Companies Benefit From Inbound Marketing?

Roberto Mejia
by Roberto Mejia on December 26, 2013 in Strategy

Inbound marketing is still a relatively new concept, and it isn’t always clear what types of companies can benefit from implementing it. Traditional marketing...

3 Reasons to Invest in Inbound Marketing

Roberto Mejia
by Roberto Mejia on December 20, 2013 in Strategy