The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

A Crash Course in Online Marketing for Manufacturing Companies

Roberto Mejia
by Roberto Mejia on February 12, 2014 in Strategy

As B2B companies, many manufacturing companies are under the impression that online marketing is not for them. However, the statistics prove otherwise....

Are You Ready to Scale in 2014? The Importance of Creating Internal Business Processes

Roberto Mejia
by Roberto Mejia on February 6, 2014 in Strategy

Funny or Die: Tips for Using Humor in Your Marketing

Louise Armstrong
by Louise Armstrong on February 5, 2014 in Strategy

When you’re marketing with humor, you have two options: Be funny or die. Consumers will appreciate a good heartfelt ad, but no one will forgive you for trying...

Know Thy Customer! 5 Steps to Creating Killer Marketing Personas

Louise Armstrong
by Louise Armstrong on January 30, 2014 in Strategy

The principle behind inbound marketing is to get your customers to come looking for you. To do that successfully, you need to give them a reason to believe...

8 Ways to Outperform the Competition

Louise Armstrong
by Louise Armstrong on January 16, 2014 in Strategy

Achieving success in business isn’t just about working hard and getting the job done. Unless you’re Wal-Mart, you also have to deal with competitors at every...

Stop Lying to Yourself! 10 Lame Excuses NOT to Start Inbound Marketing

Roberto Mejia
by Roberto Mejia on January 15, 2014 in Strategy

Excuses, excuses. We’re great at those, aren’t we? And original – if you had a dollar for every lame excuse you’ve ever come up with, you’d be rich. Inbound...