The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Being Transparent Gives Marketing Agencies a Clear Advantage

Louise Armstrong
by Louise Armstrong on November 20, 2013 in Strategy

The world today is very different than it was a generation ago. Back then, we had mass media that was truly massive. There was only a handful of television...

Drip Marketing vs. Closed-Loop Marketing: What You Need to Know

Louise Armstrong
by Louise Armstrong on October 30, 2013 in Strategy

Drip marketing and closed-loop marketing are two terms used to describe types of lead nurturing campaigns. Most people are unfamiliar with the terms, which...

Inbound Marketing vs. Outbound Marketing

Roberto Mejia
by Roberto Mejia on October 29, 2013 in Strategy

The purpose of marketing has always been to generate leads and spark sales. Though the purpose remains the same, the ways of accomplishing that purpose have...

The Cost of Waiting to Get Started With Inbound Marketing

Roberto Mejia
by Roberto Mejia on October 28, 2013 in Strategy

"You may delay, but time will not."  – Benjamin Franklin

Content Sourcing Helps You Share Content With Prospects

Louise Armstrong
by Louise Armstrong on October 23, 2013 in Strategy

You work hard to regularly create great online content. You want your content to be seen and read by your target audience. So how do you get more people--or,...

Your Old Marketing Tactics Just Aren't Working

Louise Armstrong
by Louise Armstrong on October 14, 2013 in Strategy

Marketing used to be simple. There was a set pattern to follow, and as long as you went with the flow, you’d get the business. In 2013, the marketing tactics...