The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Inbound Marketing vs. Outbound Marketing

Roberto Mejia
by Roberto Mejia on October 29, 2013 in Strategy

The purpose of marketing has always been to generate leads and spark sales. Though the purpose remains the same, the ways of accomplishing that purpose have...

The Cost of Waiting to Get Started With Inbound Marketing

Roberto Mejia
by Roberto Mejia on October 28, 2013 in Strategy

"You may delay, but time will not."  – Benjamin Franklin

Content Sourcing Helps You Share Content With Prospects

Louise Armstrong
by Louise Armstrong on October 23, 2013 in Strategy

You work hard to regularly create great online content. You want your content to be seen and read by your target audience. So how do you get more people--or,...

Your Old Marketing Tactics Just Aren't Working

Louise Armstrong
by Louise Armstrong on October 14, 2013 in Strategy

Marketing used to be simple. There was a set pattern to follow, and as long as you went with the flow, you’d get the business. In 2013, the marketing tactics...

Why are B2B Companies Switching to Inbound Marketing?

Roberto Mejia
by Roberto Mejia on October 11, 2013 in Strategy

Closed-Loop Reporting Between Marketing and Sales

Roberto Mejia
by Roberto Mejia on October 3, 2013 in Strategy