The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Content Marketing vs. Copywriting: Which is More Beneficial for Your Business?

Louise Armstrong
by Louise Armstrong on July 1, 2013 in Strategy

There are many kinds of online content and just as many people to produce that content. Content marketing and copywriting are the two main marketing processes...

How to Use Touch Point Analysis to Improve Your Marketing Efforts

Roberto Mejia
by Roberto Mejia on June 14, 2013 in Strategy

Just as Rome was not built in a day, most customers are not created by a single interaction. Even the simplest transaction will generally involve something to...

Use the Google Disavow Tool to Remove Penalties for Unnatural Links

Team Bonafide
by Team Bonafide on June 12, 2013 in Strategy

25 Different Strategies for Segmenting Your Email Contact List

Roberto Mejia
by Roberto Mejia on June 3, 2013 in Strategy

7 Tips for Using Google Alerts Effectively

Roberto Mejia
by Roberto Mejia on May 17, 2013 in Strategy
Google Alerts is a useful, free tool that helps you monitor what is going on in the World Wide Web. It’s also a tool that many marketers underutilize.

Part...

How to Quickly Improve Your Online Marketing Content

Team Bonafide
by Team Bonafide on April 29, 2013 in Strategy