The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

8 Ways to Transform Events into Powerful Content Marketing

Louise Armstrong
by Louise Armstrong on August 30, 2013 in Strategy

The Ultimate Guide to Marketing for Insurance Agencies

Roberto Mejia
by Roberto Mejia on July 26, 2013 in Strategy

Most industries have been heavily impacted by the Information Age, and the insurance industry is certainly no different. Insurance deals heavily with...

Expand Your Reach and Educate Customers With These Podcasting Tips

Louise Armstrong
by Louise Armstrong on July 10, 2013 in Strategy

Now that everyone is blogging, many marketers are looking for new content avenues that can set them apart from the competition. One surprisingly accessible...

Content Marketing vs. Copywriting: Which is More Beneficial for Your Business?

Louise Armstrong
by Louise Armstrong on July 1, 2013 in Strategy

There are many kinds of online content and just as many people to produce that content. Content marketing and copywriting are the two main marketing processes...

How to Use Touch Point Analysis to Improve Your Marketing Efforts

Roberto Mejia
by Roberto Mejia on June 14, 2013 in Strategy

Just as Rome was not built in a day, most customers are not created by a single interaction. Even the simplest transaction will generally involve something to...

Use the Google Disavow Tool to Remove Penalties for Unnatural Links

Team Bonafide
by Team Bonafide on June 12, 2013 in Strategy