The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Incentives that Work: How Promotions can Boost your ROI

Roberto Mejia
by Roberto Mejia on February 6, 2013 in Strategy

Promotions are never more attractive to consumers than when money is tight. In a tough economy, incentives can mean the difference between making a purchase...

Penguin-Proofed Link Building Techniques

Roberto Mejia
by Roberto Mejia on January 28, 2013 in Strategy

Did Google’s Penguin algorithm update hit you hard? Are you still trying to figure out how torecover? 

3 Content Marketing Mistakes to Avoid at All Costs

Roberto Mejia
by Roberto Mejia on January 25, 2013 in Strategy

You’ve heard the horror stories. The content on social media that came back to haunt thecompany that posted it. The blog that failed to convert a single...

Should your Business be using Google+ Hangouts?

Roberto Mejia
by Roberto Mejia on January 18, 2013 in Strategy

Google+ Hangouts is another nifty tool from Google that can help you get things done more effectively and efficiently. Should your company be using it? That...

Three Components of Successful Inbound Marketing

Roberto Mejia
by Roberto Mejia on January 7, 2013 in Strategy

What does it take to succeed with inbound marketing? Well, we know that, while it is an investment, it doesn’t necessarily require a large budget. In fact,...

New Years Resolution: A Great Content Marketing Strategy

Louise Armstrong
by Louise Armstrong on January 4, 2013 in Strategy

For many businesses, the start of a new year provides a good opportunity to reevaluate their marketing plans. As they say, times, they are a changin’and you...