The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

The Importance of Video Content for Internet Marketing

Roberto Mejia
by Roberto Mejia on March 18, 2013 in Strategy

5 Ways to Go Viral

Louise Armstrong
by Louise Armstrong on March 1, 2013 in Strategy

"Going viral" could be considered the Holy Grail of the online world. When a piece of content goes viral, it can receive thousands, millions or (in one...

Should you Use a Subdomain or Subdirectory?

Team Bonafide
by Team Bonafide on February 13, 2013 in Strategy

There has been a lot of debate in the search engine optimization world over whether it is better to use subdomains or subdirectories to organize your online...

Incentives that Work: How Promotions can Boost your ROI

Roberto Mejia
by Roberto Mejia on February 6, 2013 in Strategy

Promotions are never more attractive to consumers than when money is tight. In a tough economy, incentives can mean the difference between making a purchase...

Penguin-Proofed Link Building Techniques

Roberto Mejia
by Roberto Mejia on January 28, 2013 in Strategy

Did Google’s Penguin algorithm update hit you hard? Are you still trying to figure out how torecover? 

3 Content Marketing Mistakes to Avoid at All Costs

Roberto Mejia
by Roberto Mejia on January 25, 2013 in Strategy

You’ve heard the horror stories. The content on social media that came back to haunt thecompany that posted it. The blog that failed to convert a single...