The Bonafide Blog | Strategy (9)

Create Content That People Want to Share

by Roberto Mejia on April 24, 2013 in Strategy

If you want your content to generate new business leads, shares and links from other sites, it needs to be compelling enough to inspire users to act. To...

Should You Use Press Releases as Part of Your Marketing Strategy?

by Team Bonafide on April 1, 2013 in Strategy

The Importance of Video Content for Internet Marketing

by Roberto Mejia on March 18, 2013 in Strategy

5 Ways to Go Viral

by Louise Armstrong on March 1, 2013 in Strategy

"Going viral" could be considered the Holy Grail of the online world. When a piece of content goes viral, it can receive thousands, millions or (in one...

Should you Use a Subdomain or Subdirectory?

by Team Bonafide on February 13, 2013 in Strategy

There has been a lot of debate in the search engine optimization world over whether it is better to use subdomains or subdirectories to organize your online...

Incentives that Work: How Promotions can Boost your ROI

by Roberto Mejia on February 6, 2013 in Strategy

Promotions are never more attractive to consumers than when money is tight. In a tough economy, incentives can mean the difference between making a purchase...

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