The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

3 Content Marketing Mistakes to Avoid at All Costs

Roberto Mejia
by Roberto Mejia on January 25, 2013 in Strategy

You’ve heard the horror stories. The content on social media that came back to haunt thecompany that posted it. The blog that failed to convert a single...

Should your Business be using Google+ Hangouts?

Roberto Mejia
by Roberto Mejia on January 18, 2013 in Strategy

Google+ Hangouts is another nifty tool from Google that can help you get things done more effectively and efficiently. Should your company be using it? That...

Three Components of Successful Inbound Marketing

Roberto Mejia
by Roberto Mejia on January 7, 2013 in Strategy

What does it take to succeed with inbound marketing? Well, we know that, while it is an investment, it doesn’t necessarily require a large budget. In fact,...

New Years Resolution: A Great Content Marketing Strategy

Louise Armstrong
by Louise Armstrong on January 4, 2013 in Strategy

For many businesses, the start of a new year provides a good opportunity to reevaluate their marketing plans. As they say, times, they are a changin’and you...

How to Optimize your Email Marketing

Team Bonafide
by Team Bonafide on November 30, 2012 in Strategy

An email message can be a powerful marketing tool--if people actually read it. To increase email open rates and make your messages more attractive, consider...

How to Create a Killer Content Marketing Strategy

Roberto Mejia
by Roberto Mejia on November 23, 2012 in Strategy

If you’re engaging in content marketing, you already know that a content strategy is a good idea.  Be honest - is your current strategy really working for you?...