The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

How to Create a Marketing Offer That Works

Roberto Mejia
by Roberto Mejia on September 4, 2012 in Strategy

You want people to buy your business' products or services. And one possible way to drive sales is to present people with a great marketing offer. We have all...

Content Strategies for Small Business Blogs

Roberto Mejia
by Roberto Mejia on August 31, 2012 in Strategy

Whether you want to start a blog for your small business or simply improve the one you already have, you need to have a blog content strategy. A good blog...

6 Mistakes to Avoid with Online Press Releases

Louise Armstrong
by Louise Armstrong on June 26, 2012 in Strategy

The good old press release has been a staple of PR for decades. Today, online press releases spread the word to a broader audience than ever before. Utilizing...

How to Promote an eBook or White Paper: 7 Tips for Success

Roberto Mejia
by Roberto Mejia on April 20, 2012 in Strategy

Are your ebooks and white papers underperforming when it comes to capturing viewers and leads?  Let’s face it, you put a lot of resources into these online...

How to Increase Email Marketing Open Rates

Team Bonafide
by Team Bonafide on March 13, 2012 in Strategy

Despite rumors to the contrary, email marketing is still very much alive. Even though it comes with fears of spam and the short attention spans of busy...

Using Google Adwords for Keyword Research

Team Bonafide
by Team Bonafide on March 9, 2012 in Strategy

Keyword research with Google AdWords sounds simple—just type in your descriptive terms and Google will come up with your best keywords, right? Well, sort of....