The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

To Outsource Or Not to Outsource: That Is Today's Digital Marketing Question

Roberto Mejia
by Roberto Mejia on June 6, 2014 in Strategy

The title of this post makes it seem like a black and white question. It really isn’t. Digital marketing will take efforts from both in-house resources and...

Improving Website Conversion Rates for Your IT Company

Roberto Mejia
by Roberto Mejia on June 4, 2014 in Website

Inbound marketing has largely eclipsed most other forms of marketing, particularly those centered on “interruption” tactics like radio/TV, outdoor boards,...

Inbound Marketing: The Pros and Cons of DIY Versus Agencies

Louise Armstrong
by Louise Armstrong on June 2, 2014 in Business

Which is better: doing your own inbound marketing or hiring an agency to do it for you? It really depends on your business; it is possible to keep it in-house...

How Time Consuming is Inbound Marketing?

Louise Armstrong
by Louise Armstrong on May 30, 2014 in Business

How much time should you expect to put into your inbound marketing? It depends on how successful you want it to be. Like everything else, you get out what you...

Construction: Social for This Perceived Serious & Boring Industry

Team Bonafide
by Team Bonafide on May 28, 2014 in Visibility

Maybe you think social media is for the popular kids with their flashy products and huge fan base. But if you look carefully you will see some of the most...

Explain Inbound Marketing to Your Company Using These 3 Simple Analogies

Louise Armstrong
by Louise Armstrong on May 26, 2014 in Business