The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Hot off the press

in Marketing Strategy, Brand Marketing

Love Your Customers: Build Loyalty Through Authentic Marketing

February and Valentine’s Day are all about love—so why not extend that love to your customers? In today’s competitive market, authentic relationships are the...

HubSpot’s New AI Tools: Game-Changers for Your Business

In today’s fast-paced world, staying ahead of the competition means embracing tools that make life easier for your team while delivering big results. That’s...

Purpose-Driven Marketing: Connecting Your Brand to What Matters

In today’s competitive market, it’s no longer enough for a brand to simply offer a quality product or service. Consumers are increasingly looking for brands...

Effective Marketing on a Tight Budget: 7 Tips to Boost Your Business

Colette Jensen
by Colette Jensen on November 13, 2024 in Marketing Strategy, Strategy, Business

Feeling like your budget is limiting your ability to effectively market your business? You’re not alone! Many entrepreneurs find themselves in the same boat,...

Marketing in the Medical Industry

From predictions by the Centers for Medicare and Medicaid that health expenditures will increase by 5.4% by 2031 to forecasting by the U.S. Bureau of Labor...

Marketing in the Energy Industry

According to the Department of Energy,20% of all U.S. electricity is currently generated by renewable sources, with resources available to provide 100 times...

5 Tactics for Marketing in a Recession

Finding creative ways to market when pursestrings are tight is an important skill for any marketer. Even when you’re facing a squeeze on internal budgets or a...

Is Your Marketing Strategy Ready for Web3?

It is possible that you’re reading this and asking yourself, “What is Web3?” or maybe even “Web3, I didn’t know the web had numbers.” So, let’s start by...

Where is Marketing Headed in 2021?

Whether you’re a small business owner or a top executive at one of the largest enterprises in the world, it’s likely that you didn’t escape 2020 unscathed by...

Marketing healthcare technology

Introduction

Your goal is to improve both quality and efficiency in care, yet your healthcare information technology (HIT) business isn’t growing at the clip...