The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

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in Marketing Strategy, Brand Marketing, Strategy

Is Your Marketing Strategy Ready for Web3?

It is possible that you’re reading this and asking yourself, “What is Web3?” or maybe even “Web3, I didn’t know the web had numbers.” So, let’s start by...

Where is Marketing Headed in 2021?

Whether you’re a small business owner or a top executive at one of the largest enterprises in the world, it’s likely that you didn’t escape 2020 unscathed by...

Marketing healthcare technology


Your goal is to improve both quality and efficiency in care, yet your healthcare information technology (HIT) business isn’t growing at the clip...

Adapt Your Sales, Marketing, and Strategy in a Crisis and Emerge Stronger

Shareef Defrawi
by Shareef Defrawi on March 25, 2020 in Marketing Strategy, Business

As a business owner, I’ve gone through a bit of an emotional roller coaster over the past couple of months as this whole COVID-19 pandemic has and continues to...

Following Up Trade Show Leads? Use Marketing Automation to Overcome Four Obstacles

Imagine that you’re standing in line at a vendor booth at an industry trade show.

You’re waiting your turn to talk to the sales rep of a company that your firm...

Why Should Manufacturers Use Digital Marketing?

It’s a digital universe out there. Almost every search for a product or service, whether it’s B2C or B2B, begins with a search engine. Nearly 95% of customers...