The Bonafide Blog | Marketing Strategy (2)

Marketing healthcare technology

by George Moustakelis on April 23, 2020 in Marketing Strategy, Lead Generation, Content Marketing, Visibility

Introduction

Your goal is to improve both quality and efficiency in care, yet your healthcare information technology (HIT) business isn’t growing at the clip...

Adapt Your Sales, Marketing, and Strategy in a Crisis and Emerge Stronger

by Shareef Defrawi on March 25, 2020 in Marketing Strategy, Business

As a business owner, I’ve gone through a bit of an emotional roller coaster over the past couple of months as this whole COVID-19 pandemic has and continues to...

Following Up Trade Show Leads? Use Marketing Automation to Overcome Four Obstacles

by George Moustakelis on June 20, 2019 in Marketing Strategy, Sales, Lead Nurturing, Strategy, Leads

Imagine that you’re standing in line at a vendor booth at an industry trade show.

You’re waiting your turn to talk to the sales rep of a company that your firm...

Why Should Manufacturers Use Digital Marketing?

by George Moustakelis on April 25, 2019 in Marketing Strategy, Sales, Lead Generation

It’s a digital universe out there. Almost every search for a product or service, whether it’s B2C or B2B, begins with a search engine. Nearly 95% of customers...

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