The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Hot off the press

in Marketing Strategy, Strategy, Business

5 Tactics for Marketing in a Recession

Finding creative ways to market when pursestrings are tight is an important skill for any marketer. Even when you’re facing a squeeze on internal budgets or a...

Following Up Trade Show Leads? Use Marketing Automation to Overcome Four Obstacles

Imagine that you’re standing in line at a vendor booth at an industry trade show.

You’re waiting your turn to talk to the sales rep of a company that your firm...

Vertical Marketing - Business as the Ultimate Sport

Business is the ultimate sport. Every day, we coach a team of over 1,000 full- and part-time employees to win against the ultimate opponent: the marketplace....

How to Drive Instant Results From Your Inbound Marketing Campaigns

Yasmin Khan
by Yasmin Khan on January 23, 2017 in Strategy

Everyone wants to know, "How long will it take before I see real results from inbound marketing?" Here are a few ways to make quick progress towards your goals while easing any doubts in the process.

Aligning Your Content Strategy to Your Marketing Personas

Yasmin Khan
by Yasmin Khan on December 12, 2016 in Strategy

Use marketing personas to drive your content marketing strategy, target leads more effectively, and convert more of them into customers.

Defining Your Marketing Funnel to Transform Your Marketing Strategy

Yasmin Khan
by Yasmin Khan on December 5, 2016 in Strategy

SEO. PPC. Content marketing. In a sea of digital tactics, remember to always start with 'why.'

Marketing in 2017: Develop a Strategy to Outperform Your Competition

Yasmin Khan
by Yasmin Khan on November 14, 2016 in Strategy

Does your marketing plan include the latest trends and tactics you need to compete?

Old to New: Increase Output by Repurposing Content

Yasmin Khan
by Yasmin Khan on September 12, 2016 in Strategy

Repurpose existing content to improve search rankings and build up your company's reputation.

Outbound Marketing + Inbound Marketing = Way Better ROI

Team Bonafide
by Team Bonafide on September 6, 2016 in Strategy

Amplify your outbound marketing strategy with inbound marketing techniques - see a difference in budget, effort, effectiveness, and return on investment.

20 Answers to the Most Common Inbound Marketing Questions

Team Bonafide
by Team Bonafide on August 15, 2016 in Strategy

If you're wary about venturing into the world of inbound or digital marketing, this is a good place for you to start.