The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

Google AdWords: 5 PPC (Pay Per Click) Best Practices

Roberto Mejia
by Roberto Mejia on January 13, 2012 in Strategy

Google AdWords is a cost-effective way to increase traffic to your site and get the edge with search engines. But are you getting the most out of your...

Email List Segmentation - What it Means and Why It's Important

Team Bonafide
by Team Bonafide on December 9, 2011 in Strategy

If email marketing is part of your business’ overall internet marketing strategy, you already know that it can increase leads and convert readers into paying...

6 Major Email Marketing Mistakes to Avoid

Team Bonafide
by Team Bonafide on December 6, 2011 in Strategy

Email may have turned 40 this year, but it’s still hot.  In spite of the rise of texting, Facebook and instant messaging, email remains one of the most popular...

How to Build Your Email List & Increase Subscribers

Roberto Mejia
by Roberto Mejia on November 23, 2011 in Strategy

Building an email list can seem like a daunting task for any marketer. It takes time and effort to create a subscriber list that produces results. That...

6 Email Marketing Tips for Beginners

Team Bonafide
by Team Bonafide on November 7, 2011 in Strategy

Email marketing offers a low-cost way for businesses to reach a targeted group of buyers. Done right, it can provide an excellent return on investment because...

7 Quick & Easy Marketing Automation Steps for Beginners

Roberto Mejia
by Roberto Mejia on November 1, 2011 in Strategy

How would you like a steady stream of new potential customers coming to you from your website 24 hours a day? What if you could track them, follow-up with...