The Bonafide Blog

Serving up the latest and greatest in inbound marketing and sales to help you grow your business.

How to Promote an eBook or White Paper: 7 Tips for Success

Roberto Mejia
by Roberto Mejia on April 20, 2012 in Strategy

Are your ebooks and white papers underperforming when it comes to capturing viewers and leads?  Let’s face it, you put a lot of resources into these online...

How to Increase Email Marketing Open Rates

Team Bonafide
by Team Bonafide on March 13, 2012 in Strategy

Despite rumors to the contrary, email marketing is still very much alive. Even though it comes with fears of spam and the short attention spans of busy...

Using Google Adwords for Keyword Research

Team Bonafide
by Team Bonafide on March 9, 2012 in Strategy

Keyword research with Google AdWords sounds simple—just type in your descriptive terms and Google will come up with your best keywords, right? Well, sort of....

Buying Email Marketing Lists: Does it Work?

Roberto Mejia
by Roberto Mejia on February 14, 2012 in Strategy

So, your friend or colleague told you that he purchased an email list and it worked just fine for him. You look into the practice and find a lot of...

How to Find Guest Blog Opportunities - 5 Quick Tips

Team Bonafide
by Team Bonafide on January 26, 2012 in Strategy

Guest blogging is a proven way to build relationships and the links that go with them. And, it’s become even more important since the fall of many article...

Google AdWords: 5 PPC (Pay Per Click) Best Practices

Roberto Mejia
by Roberto Mejia on January 13, 2012 in Strategy

Google AdWords is a cost-effective way to increase traffic to your site and get the edge with search engines. But are you getting the most out of your...