Introducing HubSpot's Loop Marketing: A New Playbook for Growth in the AI Era

by Colette Jensen on September 23, 2025 in Marketing Strategy, Inbound Marketing, Search Engine Optimization, Strategy, Visibility

What is Loop Marketing? HubSpot’s Loop Marketing is a four-part growth framework (Express, Tailor, Amplify, Evolve) built for the AI era. It helps businesses...

What You Need to Know About HubSpot's AI Breeze Studio

by Colette Jensen on August 12, 2025 in Marketing Strategy, Inbound Marketing, Search Engine Optimization, Strategy, Visibility

HubSpot’s Breeze Studio offers Agents and Assistants to help businesses work smarter. Agents handle complex workflows autonomously, while Assistants support...

Is SEO Dead?

by Colette Jensen on June 12, 2025 in Marketing Strategy, Inbound Marketing, Search Engine Optimization, Strategy, Visibility

Is SEO Dead? Not Exactly — But It’s Definitely Evolving

For more than two decades, SEO has been the cornerstone of digital visibility. Marketers have obsessed...

So You Want to Rank #1 on Google?

by Colette Jensen on April 29, 2025 in Marketing Strategy, Brand Marketing

Let’s talk about it. Honestly.

If you’re running a business, at some point you’ve probably said—or screamed into a pillow—“I just want to be #1 on Google!” And...

Look Good Online: Tips for Keeping Your Online Presence Strong

by Colette Jensen on March 13, 2025 in Marketing Strategy, Brand Marketing

Getting a solid, well-optimized, functional site up for your business is no small feat. And once you get it live, you may feel like you can just let it run on...

Love Your Customers: Build Loyalty Through Authentic Marketing

by Colette Jensen on February 14, 2025 in Marketing Strategy, Brand Marketing

February and Valentine’s Day are all about love—so why not extend that love to your customers? In today’s competitive market, authentic relationships are the...

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The Bonafide Blog

Colette Jensen